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Pay Per Click PPC

What is Pay Per Click (PPC)?

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Post published:February 25, 2025
Post category:Learn Digital Marketing
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Pay-Per-Click (PPC) is an online advertising model where advertisers pay a fee each time their ad is clicked. It’s a way to buy website traffic rather than earning it organically through SEO. PPC is widely used in search engines, social media, and display networks. PPC offers measurable results, precise audience targeting, and faster visibility than organic methods.

What is SMO and SMM?

Post author:author
Post published:February 25, 2025
Post category:Learn Digital Marketing
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SMO (Social Media Optimization) and SMM (Social Media Marketing) are two interconnected strategies used to enhance a brand's presence on social media. SMM involves actively promoting content, products, or services through paid and organic marketing efforts, including. Together, SMO and SMM help brands maximize their impact on social media, leading to better audience engagement and business growth.