pay per click Archives - Grab Digital Learning

March 19, 2025 sagar sharma

What is billing in (PPC)?

Pay-per-click (PPC) billing is a fundamental concept in the world of online advertising, and understanding it is crucial for businesses, advertisers, and marketers who rely on this model to drive traffic, conversions, and revenue. Let me give you an in-depth overview of PPC billing, delving into its structure, processes, benefits, challenges, and various strategies associated with this advertising model.

Learn Digital Marketing

March 5, 2025 sagar sharma

How does PPC work?

Pay-Per-Click (PPC) advertising is a digital marketing model where advertisers pay a fee each time their ad is clicked. It primarily operates on search engines and social media platforms, allowing businesses to bid for ad placements based on relevant keywords. When a user searches for a term related to an advertiser’s product or service, the platform runs an auction to determine which ads appear.