What is Performance Planner?
Performance Planner is a tool in Google Ads that helps advertisers optimize their ad spend and improve campaign performance. It allows users to create plans for their advertising budget and assess how changes in bids and budgets might impact key metrics like clicks, conversions, and cost per action. By using machine learning and historical data, Performance Planner provides forecasts that help businesses make informed decisions about their campaigns2. Advertisers can explore different scenarios by adjusting campaign settings, ensuring they allocate resources effectively.